Have you ever wonder how Social networking evolved?

Well it all began with ‘The Cluetrain Manifesto’   which managed to predict the explosion of social media. The book’s first appearance was in 1999 which wasn’t really that long ago.  If you are like me a one-way conversation in a corporate voice telling me something is not very engaging. With the ‘Cluetrain Manifesto’ it emphasises open, honest and ‘human like’ conversations that encourages the interactive engagement we see today.

The next exciting innovation for us all was Web 2.0, the second generation of the World Wide Web,  which allows us to collaborate with each other in a social setting like Facebook and other similar social utilities.  People just love it and engage in it because it is such a significant change from Static HTML web pages, it is a more dynamic interactive web.

Web 2.0 was invented in 1999 by O’Reilly and was discussed at length at the Media Web 2.0 Conference in late 2004.

Jeff Utecht  explains Web 2.0 in the following video…

As the video points out the ‘power of social networking’ is not to be underestimated, it gives people the freedom to connect, cooperate, communicate and collaborate which will we will discover more in future blogs.  Keep up date with my future blogs by subscribing to my blogs and don’t forget to make comments so I can learn from you too.