What makes up the current communication landscape in today’s social media world?

If you are like me, every day is a new learning experience when it comes to social media. I found ‘Understanding the functional building blocks of social media’ a great read.  This tool helped me develop strategies for monitoring, measuring and responding to different social media activities.  As you see there are seven functional blocks of social media.

Did you know there is a site where you can store all of your social identities online that you set up for Facebook, twitter etc? Take a look – it is called DanyID.

After setting up your identity you can now start having conversations with different communities.  In organisations these conversations build credibility and trust plus sharing experiences.  ‘Social Media is Sweet’ for Sharing – this clip shows how effective it is?

Being ‘presence’ on a social media platform means that other users in your community know you are accessible. So now we are confident with the social media landscape lets learn about developing strategies for monitoring the activity. (Jan h. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre)

Cognize:  Understanding your social media landscape using the honeycomb framework will help you understand where and what is being said about you.  Social media also makes it really easy to see what your competitors are doing and how they are responding.

Congruity: Set up your metrics for evaluating the success of your social media platform making sure your goals align with your organisational ones. Your social media strategies should focus on engagement to gain trust with your followers.

Curate: Organisations need to ensure they have a social media policy in place so their employees have guidelines on how to behave online with their customers.

Chase:  Scanning the web for mentions of your  organisation can be very time consuming. Social Mention and Google Alerts are great tools for keeping an eye out plus you can set up alerts so when your organisation is mentioned you will receive an alert.

If you are interested on reading more on the four C’s check the same article that I linked to earlier when we talked about the seven functional blocks of social media.