If you are in business you want people to be able to find  you. Knowing what free Google tools are available will help this happen.

Let’s start with Google + local which has replaced Google Places.  Google + Local is a free service where you can claim your Google place page.  It is easy and well worth using these four steps:

1. Claim your listing
2. Optimize your listing
3. Cross link your Google+ local page to your website
4. Encourage customer reviews.

This video explains how to claim your Google+ local page in detail:

Google is the largest search engine in the world. As a business owner or marketer we should take advantage of these free tools to increase the likelihood of people finding our organisation. Here is another video that has five cool Google Search Engine Optimization tricks.

We can invest a lot of money into outsourcing our ‘Search Engine Optimization’.  Before we do this we should take advantage of Google’s free tools. To conclude I have found that  Google’s Search Engine Optimization Starter Guide is also a very useful tool to help get started.

I would love to hear about the best tools that you are using to help people find your organisation.